The likes of Facebook and Twitter are now household names to most people. Facebook has more than 750 Million users worldwide and we are racking up an impressive 700 billion minutes per month on the site. And this is not just your average people, sat at home with nothing to do!! It has been estimated that 10,000 new websites integrate with Facebook everyday since the social plugins launch in April 2010. This is totaling a whopping 250 million websites so far and with 80 of the top 100 websites (as per a recent poll) using the feature... it must be worth looking at for any business.
So why are so many companies doing it ? Working from home or a small business? Social media allows a company to build up a perception of themselves that over time could rival that of some of the big names in the industry. It allows a business to connect directly with their target market in an informal setting. You could attract new customers who otherwise would not have been aware your company existed. A website on its own can sometimes look a bit corporate. Social Media allows your customers to see their is a real people behind that business who are passionate about what they do. This helps to build trust and lets people relate to you and the products and services that you offer. Once you have built up a bit of following.. you can use this for market research. For example, asking questions and putting out surveys. You can stand out from the crowd in your industry. If you are successful in building a social media presence, you will have a huge advantage over any of your competition not using the sites. Can you sell your products worldwide? You would be accessing a worldwide community of potential customers. But best of all..... you can spread your message all over the world without as much as touching your marketing budget which is especially ideal for any start up or relatively new companies. Diffusion Media can integrate your website with any social networking site. This could include a direct feed from Twitter onto your homepage or getting your blog posts to feed across to your Facebook page. When building your site, we will automatically offer you the chance to use social plugins on each page so that your fans can share the products and services they like with their online friends. This appears as a small button anywhere on each page that your customers can click on to show the items from that page on their own online profiles. You do not need a membership to any of the sites to use this feature but it is useful for gaining a little extra exposure. Last but not least, we can help you design a page for your online profiles that will stand out from the rest, showing off your company logos, images and creating interest for your page. Check out our gallery for some examples.